This year started with a bet.
A friend and I agreed on something that sounds simple, but actually isn’t: in 2026 we both build 4 apps and try to make $12,000 total revenue. Not investment money. Not “maybe someday.” Real revenue. People paying because something was useful.
I liked it immediately.
Because a bet is honest. It creates a scoreboard. It removes excuses. At the end of the year you either shipped or you didn’t. You either made it work or you didn’t.
But then I had another thought: 4 apps in a year is great, but it still gives you space to disappear. You can overthink. Overbuild. Spend months polishing something nobody asked for. It still leaves room for “being busy.”
So I decided to take it further.
Instead of 4 apps in a year, I want to ship 52 projects in 2026 — one per week.
Not 52 startups. Not 52 polished products.
52 finished things.
The size doesn’t matter. Some weeks it will be a small iOS app. Some weeks it will be an experiment, a feature, a tool — anything that can be finished and shipped.
The rule is simple: ship.
There’s another reason I’m doing this.
In 2026, building is changing fast. AI makes creation cheaper and faster. It helps you prototype in hours what used to take days. Even solo developers can move at a speed that previously required a team.
Which is great.
But it also means building is no longer the rare skill. More people can build. So the real competition moves somewhere else: distribution, taste, positioning, storytelling, marketing.
The part I’ve ignored for too long.
That’s why I’ll do this publicly.
Not to show off, but because it creates accountability. And because I want to learn marketing the same way I learned building: by doing it repeatedly.
Every week: build one thing. Then apply one marketing thing.
Small actions. Weekly. Compounding.
Maybe most projects will fail. Probably. That’s fine. Some will be useless. Some will be weird. Some will surprise me. And maybe one of them will grow into something bigger than the original bet.
But even if none of them do, I still win.
Because I’ll finish 2026 as a different person: someone who ships fast, thinks clearly, shares openly, and doesn’t get stuck.
Let’s go.